About Wool

A fibre from the land, produced by the simple mix of fresh air, sunshine, grass and water, Australian wool is lovingly cultivated by generations of Australian woolgrowers, who nurture every step of the growing process to deliver one of the earth’s finest and most precious fibres.


Merino Sheep grazing on grassland

Australian Merino wool is an entirely natural fibre grown year-round. Grazing on extensive grassland terrain, Merino sheep in Australia are free-range animals that live a largely carefree existence. From the high rainfall areas of the eastern seaboard to the drier pastoral areas of the west, Merino sheep have become an integral part of the iconic Australian landscape.

Australia is home to about 71 million sheep, with close to 3/4 of Australia’s flock being Merino. The remainder is composed of crossbred and other breeds of sheep.

A wool fibre is composed of a natural protein called keratin that is biodegradable, similar to the protein found in human hair. When disposed of, Merino wool decomposes in soil in a matter of years, slowly releasing valuable nitrogen-based nutrients back into the earth, acting like a fertiliser. In contrast, synthetic fibres can be extremely slow to degrade.

And Merino wool is a completely renewable fibre; Australian Merino sheep produce a new fleece every year. In addition, Australian Merino farmers work tirelessly to conserve the pastures on which their Merino sheep graze, protecting and preserving the natural resources for future generations while maintaining the efficiency of their land.

Discover the many benefits of wool.