Fyfe champions the Fibre of Football

4 May 2015

Australian football and Australia’s natural fibre continue to celebrate their deep and ongoing connection through The Woolmark Company's Fibre of Football campaign.


Fibre of footballIn recent days, the wool industry has showcased itself to the Australian football public through a series of events, woollen products and new videos that help tell the many stories of the campaign.

Headlining the campaign is Fremantle superstar Nat Fyfe who takes us back to his home town of Lake Grace in WA in a new video to explain his relationship with the wool industry through his family’s transport business. A video of Geelong premiership star Tom Hawkins was released recently which gives a unique look at his country background on a mixed sheep, beef and cropping property at Finley, NSW.

Meanwhile Melbourne midfielder Bernie Vince has shown his shearing skills on the MCG in front of the football media. As the son of a shearer and woolgrower from the Yorke Peninsula in South Australia, Bernie was possibly the first person to shear a sheep on "the paddock that grew" for up to 200 years.

Over the past week, celebrity Merino rams Fred and Truffle have been meeting people on their way to work, shopping or at the football. Appearing across at the MCG, and across the city, the rams have also made guest appearances on the Fox Footy channel and at Melbourne’s top-rating breakfast radio program on 3AW with Ross and John.

The woollen range of supporter jumpers, scarves, beanies, gloves and knitting kits has also been launched. Available through all AFL club websites and AFL shops, the woollen products using 100% Merino wool are proving particularly popular for supporters keen to keep warm and comfortable at the football.

The wool in the jumpers has been traced back to 25 farms across Australia. These woolgrowers will be receiving the relevant team jumper and growers such as Penny and Francis Barry (Vic), David Cooper (NSW) and the King family (WA) have featured in videos to help tell their story.

An overview of the entire Fibre of Football campaign, including videos and background information can be found at the newly launched dedicated website