Following on from last year’s widely successful China Rouge capsule collection, The Woolmark Company is continuing its partnership with the designer label founded by Chinese supermodel and fashion designer Lu Yan.
Actress Chen Ran on the red carpet.
Pairing ultra-fine Australian Merino Cool Wool fabrics with exquisite tailoring, the new collection accentuates the elegance and modern style of urban women everywhere. In addition to the natural beauty and versatility of wool, the 5-piece collection also highlights the trans-seasonal properties of wool, as well as its suitability for travel.
A star-studded guest list attended the collection’s launch in Beijing, including Chen Su, Hai Qing, Li Ai, Yu, Feihong, Zhang Jingchu and the Australian Ambassador to the People’s Republic of China Ms. Jan Adams.
COMME MOI’s Fall/Winter 2017 Cool Wool collection remains true to the brand’s design philosophy. Classic styles are given a spin with elements of this season’s trends, increasing the modern appeal and mix-and-match possibilities.
Lightweight, breathable and crease-resistant, the designer pieces made with Cool Wool fabrics allow cosmopolitan women to stay sophisticated and feel luxurious, bringing them effortlessly from work to weekend and everywhere in between.
At least three times finer than human hair, Cool Wool is a collection of pure wool and wool-blend fabrics that showcases Merino wool as one of the finest, all-purpose natural fibres suited to warmer seasons, sub-tropical climates and changing environments. Offering superb breathability and insulation, thanks to the decade-long effort of Australian woolgrowers in improving its fineness and quality, this 100% natural fibre is the ultimate natural fibre and premier ingredient in luxury apparel.
"This year, our partnership with COMME MOI focuses on Cool Wool, highlighting wool as an all-season fibre that is easy to care for. This is our answer for the on-the-go lifestyles of modern women,” said The Woolmark Company’s country manager for China Jeff Ma. "As we enter the second season of our collaboration with COMME MOI, Lu Yan has also been named as one of our brand ambassadors for China.”