Bugaboo meets wool

26 September 2013

Using materials certified by The Woolmark Company, Bugaboo International, the Dutch design company driven by a passion for innovation and known for its performance strollers, presents a natural, comfortable and stylish wool collection for your child to cuddle up in.

BugabooMerino wool is naturally breathable making it an efficient temperature regulator; it is soft and smooth on the skin keeping children well protected and comfortable all year round. It works by absorbing moisture vapour next to the skin, keeping children dry and less clammy. The vapour then moves away and evaporates, helping maintain a constant, comfortable temperature. Merino wool is also naturally fire resistant and won't melt and stick to the skin. Every Merino fibre has a natural protective outer layer that resists dirt and helps prevent stains being absorbed; and many Merino wool products can be safely machine washed and tumble-dried making it a sensible choice for children's clothing, bedding and stroller accessories.

"We are very proud of our partnership with The Woolmark Company", says Bugaboo's co-founder and shareholder, Eduard Zanen. "At Bugaboo, we love to work with high-quality materials and the opportunity to include wool in our accessory collection was a natural fit."

The Woolmark Company category manager for Mothers and Babies, Carol Stubbs, added that it was great to have such a significant international leader in innovative design using the natural fibre for their accessory offering.

"We are excited to be working with such a well-respected brand like Bugaboo, and pleased they trust the highly functional attributes of wool," Ms Stubbs said. "Over the past few years we have seen the increased use of Merino wool for clothing and products for babies and young children. The appeal of the benefits of natural fibres has made Merino wool a favourite in this market."

For the campaign launch of its new Bugaboo Wool Collection, the mobility brand joins forces with internationally renowned artistic duo Scheltens & Abbenes in bringing the natural comfort of the products to life. Acclaimed for meticulously arranging objects into configurations that have a strong two-dimensional or graphic character, Scheltens & Abbenes superbly capture the softness and luxurious feel of the wool accessories in stunning photography artworks.

The Bugaboo wool collection consists of three all-new wool accessories:

  • The easy-to-wash Bugaboo Wool Seat Liner with reversible use has 100 per cent pure wool on one side and a grey melange knitted cotton jersey on the other.
  • The Bugaboo Wool Mattress Cover offers true comfort for babies with its cover top consisting of grey melange 100 per cent extra-fine Merino wool. The one-size-fits-all mattress cover can be used in all Bugaboo strollers that have a carry cot.
  • This season Bugaboo also introduces the long-awaited Bugaboo Wool Blanket. The soft blanket is made of 100 per cent extra-fine Merino wool and is available in three colours: grey melange, rose and ivory. The blanket has an easy-care finish that makes it machine washable and suitable for tumble dry.

The Bugaboo Wool Seat Liner and Blanket are available in stores worldwide from October 2013; the mattress cover will be available a few months later in February 2014.

Check out the range on the Bugaboo website by clicking here.

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