Bridges of Creativity: from traditional arts to creative industry

14 November 2012

The Woolmark Company continues to confirm its ongoing support to emerging designers, with a project merging the creative avant-garde from The Netherlands and Turkey and showcasing their talents from working with wool.

Created by Dutch designer Hilda Wijnhoud as part of the Fashion Master course. Photo: Wendelien Daan @ Unit CMA
Created by Dutch designer Hilda Wijnhoud as part of the Fashion Master course. Photo: Wendelien Daan @ Unit CMA

Such ongoing commitment is evident through the collaboration with the well-known Fashion Master course of the ArtEZ Institute of Art, based in Arnhem, the fashion capital of Netherlands, for a project entitled “Bridges of Creativity: from traditional arts to creative industry”.

Created in co-operation with the Association for Intercultural Communication & Interdisciplinary Art in Turkey and sponsored by the Dutch Design Fashion Architecture, this project is focused on bridging traditional arts and crafts with contemporary design across the Netherlands and Turkey, with the aim to create new opportunities in the creative industries of both the countries.

Students attending the ArtEZ Fashion Master have been invited to Turkey to attend a workshop in order to design and create a high-end fashion statement piece each. The six designers who took part in the Fashion Master course were Simeon Morris (UK), Barbara Langendijik (Netherlands), Roos van Woudenberg (Netherlands), Stéphanie Baechler (Switzerland), Hilda Wijnhound (Netherlands) and Mirjam Colombo (Switzerland).

After a first part in which the students attended a lecture about the world of wool, they had the chance to work with Turkish craftsman, in order to exchange design methods and traditional skills, and create a fully handmade masterpiece out of sheepskin, felt and/or leather.

Aside from creating a handmade piece, the designers had to create garments made from Merino wool fabrics, with support from The Woolmark Company.

For the majority of the designers this was the first time they had worked with Merino woollen fabrics. Nevertheless, all of them were incredibly satisfied by their experiences working with this exceptional fibre.

“I’m really inspired by Merino wool, I will definitely use it for my graduation collection,” said Barbara Langendijik.

Her sentiments were reaffirmed by fellow designer Roos van Woudenberg, who said “It is easy to use and looks very rich, but it can still have a casual feeling”.

The result of the Fashion Master course is a six-piece collection that perfectly embodies the co-operation between Turkish traditional arts and crafts and contemporary Dutch fashion design, shown during the Istanbul Design Biennale and Dutch Design week in Eindhoven.

To enable the students to experience the entire creative process, the young talented Dutch fashion photographer Wendelien Daan was invited to organise a fashion shooting and to take pictures of each garment created by the students.