21st Intertextile Shanghai

29 October 2015

Trend reporter Airy Wen discovers the trends for the upcoming Autumn/Winter 16/17 season and explores the latest innovations in Merino wool.

Wool trends at Intertextile Shanghai

The 21st Intertextile Shanghai was held at National Exhibition and Convention Center (Shanghai), China from October 13 to 15, 2015. It’s the first time to be held together with YARN EXPO, PH VALUE, and CHIC at the same time in the same brand new exhibition center. This year, the show attracted more than 4600 exhibitors from 29 countries who presented their A/W 16/17 collections.

The latest edition of The Wool Lab, dedicated to the upcoming Autumn/Winter 2016/17 season.

For the upcoming autumn/winter season, fashion trends were expressed in more arty way; shades of different colours, floral prints, checks, small geometrics, special hand feeling and textures. There are some major trends of wool fabrics for different markets and lifestyles.

Smart bespoke:
The made-to-measure spirit is making a comeback. Without gender distinctions, the timeless bespoke suit is a source of inspiration for an androgynous way of smart dressing. There was a special corner called “Premium Wool Zone” where visitors could find world’s best-quality wool fabrics from 13 major manufactures from France, England and Italy. Black and white, beige and grey are the must-have colour range and work well with the pinstripe, glenn checks, mini houndstooh in 100% wool or wool silk, wool & cashmere blended.

Creative innovation:
Innovation is everywhere, creative brings the revolution of wool. On the first day of Intertextile Shanghai, there was a great launch of new wool fabric collection called NEULANA, which was co-developed by The Woolmark Company and The Nanshan Group. NEULANA Air is a premium wool woven fabric which offers warmth without the weight. And one of the Japanese producers is putting the effort into a seasonless wool material, which can be worn year-round.

General Manager of Nanshan Fabric & Garments Co Ltd, Mr Song Riyou; founder and design director of EACHWAY, Miss Zhao Huizhou; President of China Wool Textile Association, Mrs Huang Shuyuan; General Manager of Product Development and Commercialisation at The Woolmark Company, Mr Jimmy Jackson; Marketing Vice President Greater China at The Woolmark Company, Jeff Ma.

Modern Chic:
Fashion is not so fast any more; modern elegance is the new feminine. Multi-colour floral prints, 3D jacquard, wool and lace blended, muted elegance and a playful attitude to be chic. This is also connected with the “Green” lifestyle. Here Danmao, one of the local worsted wool manufactures presented their collection that took inspiration from the Chinese culture of Zen. They were also devoted to studying the exquisite herbs for green dying.   

Urban Nomad:
Present-day leisure-oriented lifestyle is becoming increasingly popular; it requires improvement of the wool products to be more functional and comfortable. Double face wool knits weighted from 300gm to 900gm could be used for jackets and coats. Circular knitted wool fabrics imitate the appearance of various wool woven fabrics which are suitable both for outdoor sportswear and casual wear. The knitted wool denim and woven wool denim fabrics are a new technique development from The Woolmark Company and attracted lots of visitors. Trousers made from wool denim are not only machine washable but also add warmth to the basic pair of jeans.  

In recent years, fabric “Made in China” has become more and more popular in the modern fashion market, for not only international buyers but also local fashion brands and designers. Both suppliers and buyers pay more attention to the treasures of the exclusive heritage, think more about our actions and visions. Without any doubt, this exhibition gave the direction for the coming autumn/winter and archived the expectation of exhibitors and audience.

The Woolmark Company’s stand at Intertextile.