Marketing platforms

The Woolmark brand, as one of the world’s best known textile quality fibre brands, is central to all the marketing that The Woolmark Company undertakes.

We have put renewed vigour into building consumer awareness of the Woolmark brand and logo through the launch of major marketing platforms throughout the world.

These platforms are offered to our brand partners to promote their use of wool and build demand for the fibre.

Currently, some of the major marketing platforms which are available for partners to utilise in key marketing are:


An innovative seasonal guide to the best wool fabrics and yarns in the world, presenting commercially available fabrics.