The Woolmark Company continues to cement Merino wool’s presence in the sports and outdoor market, collaborating with leading manufacturers and brands to promote the natural benefits of wool as a performance fibre.

Merino wool for sports

Following a widespread uptake of Merino wool for next-to-skin products and Merino wool base-layers, a majority of the world’s leading outdoor brands are now incorporating the latest innovations of Merino wool into their collections, reflecting the changing face of the activewear market, and wool is also becoming more prominent in outerwear apparel.

Merino wool is the natural choice for:

  • Lower impact activities - such as yoga and walking
  • Higher impact activities - such as running, athletics, cycling and rowing
  • Adventure activities - such as climbing, sailing, skiing and boarding.

And while Merino wool performs like no other fibre in sporting environments, its natural qualities lend themselves perfectly to the design of comfortable and stylish leisurewear too.

Discover performance brands and athletes showcasing the latest wool sports apparel.


An innovative seasonal guide to the best wool fabrics and yarns in the world, presenting commercially available fabrics.